Share Aware

To kids, online life is real life. And, just like in real life, kids need help to stay safe online.

Share Aware is an NSPCC and O2 campaign to help parents have regular and informed conversations with their child about online safety. We're aiming to get every family in the UK chatting about their kids' online world, just like they would about their day at school.

We tell children that’s it’s good to share, but online it’s different and sometimes it can be dangerous. Through our straight-forward, step-by-step advice and Icebreaker email series, we’ll show parents how to untangle the web and teach children how to make the right decisions online, even when parents aren’t there.